W. T. Hanes Physical Education in Irving, Texas

Fitness – It Does The Body Good!

The History of Gatorade September 4, 2006

Filed under: Uncategorized — Mr. V @ 9:46 am

 

Gatorade is a non-carbonated sports drink marketed by Quaker Oats Company, a division of PepsiCo. Originally made for athletes, it is now often consumed by non-athletes as a snack beverage. The drink is intended to rehydrate and to replenish the carbohydrates (in the form of sugars sucrose and glucose) and electrolytes (sodium and potassium salts) depleted during aerobic exercise, especially in warmer climates.

Gatorade was created by Dr. Robert Cade, Dr. Alex DeQuesada, Dr. Dana Shires and Dr. Jim Free at the University of Florida in 1965 for the school’s football team and given the university’s athletic nickname, the Gators. Dr. Cade entered into an agreement with the Indianapolis-based fruit and vegetable canning company Stokely-Van Camp, Inc. (S-VC) to produce the product, which he had already patented. In 1973 Cade and S-VC settled a lawsuit with the University of Florida, which had claimed the University owned the rights for the drink’s formula. Since that time the University has received more than US$80 million in Gatorade royalties.

Only a year after its commercial introduction Gatorade was reformulated, as its initial recipe contained the sweetener cyclamate, which was banned by the FDA. [1]

The Gators football team used Gatorade officially in 1967 and went on to win their first Orange Bowl title. They beat Georgia Tech, whose coach, when asked why they lost, replied: “We didn’t have Gatorade. That made the difference.” Gatorade was used officially in 1969 by the Kansas City Chiefs, who attributed their Super Bowl title of that year to the University of Florida sports drink.

Marketed with dramatically perspiring athletic imagery, the drink became popular with non-athletes, and dietetic and low-sodium versions were added to the Gatorade product lineup.

The Quaker Oats Company bought S-VC in 1983, after a bidding war with rival Pillsbury. Quaker licensed manufacturing of Gatorade in some worldwide markets to PepsiCo, but sued Pepsi in Australia in 1998, alleging Pepsi had misappropriated Gatorade trade secrets to manufacture its own sports drink, All Sport. Quaker won the Australian case [2]. In August 2001, Pepsico acquired Quaker (after another bidding war, this time with arch rival Coca-Cola). Both bidders valued Quaker largely because of the Gatorade brand.

In 1998, Gatorade switched from using glass bottles to using plastic bottles in the United States. Glass bottles are still used in some markets.

Along with Johnson & Johnson, Gatorade is one of the founding sponsors of the National Athletic Trainers’ Association. It is also the official sports drink of the National Football League, Major League Baseball, National Basketball Association, Women’s National Basketball Association, NBA Development League, National Hockey League, US Soccer Federation, Major League Soccer, and many other pro and college organizations, providing supplies of the drinks to the teams in all flavors available.

 

17 Responses to “The History of Gatorade”

  1. austin p.e. Says:

    hey mr. Vaughn why dosnt the video work? everytime i push the play button it says would you like to watch again. but i do love gatorade. well see ya i gotta work on my probe book

  2. mrvaughn Says:

    Video is fixed now I think. It is Jordan vs. Jordan now…pretty cool

  3. Mrs. Vaughn Says:

    Pretty cool Mr. Vaughn. I don’t like Gatorade as much as you, but it does replenish when your energy is zapped. Have a good day.

  4. hi Mrs. vaughn gatorade is good im drinking some right now too

  5. i CANT wait till baskwetball season sytarts mavs are gonna BEAT THE HEATS

  6. xavier p. Says:

    Mr.Vaghn why does that video that has Micheal Jordan
    in it has to stop? I thought you said you fixed the
    video but…it was still very good. I got to wacth a
    lot of it . Now let`s talk about the Mavs the are
    10-4 (including today)! The Mavs are going to beat
    the Raptors(I hope)The Heat have no chance of beating
    the Mavs. All I can tell you right now. See ya on
    Friday.

  7. Robert Calderon Says:

    Hey,

    mr. Vaughn its me Robert from like 2yrs ago just stoppen to say hi and how you’ve been? i’m in 7th grade now.And now i can run a mile in 5min and 30sec i’ve been practicing alot me and jesus remember him well bye!!

  8. Steamer Says:

    Mr. Vaughn, what was the original color of gatorade?
    I think it was yellow. Am I close?
    Thanks

  9. Mr. V Says:

    Steamer: You are,in fact, correct. The first flavor of Gatorade was the original lemon-line. It was quickly followed by the flavors orange and grape.

    MR. V

  10. brittany Says:

    Gatorade is the best sport drink ever. I drink it al the time it is awsome

  11. Jake Says:

    Was grape one of the original flavors because I have never heard of one in a while? And where does fruit punch sit?

  12. Mr. V Says:

    Hey Jake! They still make grape gatorade, only now I think it is called “fierce grape.” Try it out, it is delicious. You are great athlete! Keep on doing your best, Jake! Fruit punch flavor is still one of my all-time favorites…..

  13. ASADSZ Says:

    GATORADE IS AWESOME AND TOTALLY RRRRRRRRRRRRRROOOOOOOOOOOOCCCCCCCCCCCCCCCCKKKKKKKKKKKKKKKKKKKKSSSSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!!!!!!!

  14. tom Says:

    gatorade is good but doesnt really make me hyper or give me energy, just a good juice to me

  15. bill gentry Says:

    i found an old glass gatorade bottle with a no of 5604a on the botton also an e i was wondering hoe old it was kinda diff shape

  16. Candace Vitela Says:

    I found a glass Gatorade bottle. And I believe it’s old, but not sure how to tell.


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